Our Company

Established in 1982, Colonial has become the leading provider and innovator for display and branding products in the mattress industry. In fact, we’re the largest and most experienced provider in the top-of-bed display category.

As a family-owned-and-operated American success story, Colonial has grown to over 300 sewers, manufacturing in multiple factories in the U.S. and offshore, and operating up to three shifts daily to ensure the capacity to meet client demands.


Left to right: Jim (JD) Dunlap, Senior Vice-President of Operations; Jimmy Keever, Chief Operating Officer; Jim Keever Sr., Chairman and CEO; Wes Keever, Executive Vice-President of Sales; and Mark Hobson, Past President (Retired).

We produce an assortment of pillows, bolsters, pillow shams, foot protectors and other display materials—all beautifully designed, executed and customized with distinctive embroidery and other embellishments to showcase your brands.

Through our proprietary, consultative approach, we work closely with our clients to ensure that the entire display package conveys a clear and compelling message that raises brand awareness, draws consumer interest and adds perceived value to your products and your overall brand.

Colonial is headquartered in High Point, NC (often referred to as the “Furniture Capital of the World”) at 536 Townsend Avenue. For complete contact information and directions, click here.

And though we’re proud of our facilities and our state-of-the-art equipment, it’s our people who really make the difference. Take a few moments to learn about the people behind Colonial by clicking here.

Quality, Experience & Innovation:

From design to manufacturing, packaging and distribution, every aspect of the process is backed by over 30 years of industry experience.

With four facilities domestically and additional manufacturing capabilities off-shore, Colonial has the capacity to ensure that the entire package of top-of-bed products and displays will arrive when you need them, typically at the same time as the floor samples.

If any of the following questions describe you, we can help!

  • Are you concerned that your brands do not stand out from your competitors on the retail sales floor?
  • Are you worried that consumers do not understand the many great values that your product line offers?
  • Are you frustrated that some salespeople do not recall the key features and benefits of your individual products?

If you’re frustrated with your current results, a 15-minute phone conversation is all it takes to see if we can help.

Please call Wes Keever,
Executive Vice President at
(336) 862-7374