With the growth of online shopping customers have access to more information on mattresses than ever before; however, many are still confused on what mattress to buy. That is what a new research study, commissioned by Colonial, found. Surveying consumers who recently bought a mattress from a retail store in-person or on their local store’s website, the study found that 60% of respondents felt that mattress buying was confusing. The study went on to explore which aspects of the process were confusing, where retailers typically go wrong—and what the consumers are really looking for.