Rule #10

If you want to get ahead, start by looking backwards

When you set goals and objectives for a new product design, it helps to analyze your past successes and failures.

This rule will discuss:

  • What to consider when creating new product designs
  • How to learn from the past
  • Questions to ask about your past

There's another way to express Colonial Rule number ten. It could be restated that if you want to know where you're going, it's helpful to know where you've been. The key design principle here is that creating any new product requires some analysis. First, you need to identify the key goals and objectives of the master brand or program. Those goals and objectives could be driven by frustrations with your brand visibility, or perhaps the effectiveness of your sales message or collateral materials, or simply ways to reduce costs, become more efficient, and reinvest those funds elsewhere to drive sales.

Typically, most project managers will identify their future goals based on the success or failures of their current or past programs, if not every part of it, at least specific aspects that can make the most difference. Before anyone can start to set new goals for the future, it's necessary to spend some time looking backwards at the past. Ask questions like, "what happened," "was it good or bad," "what does it mean," "what did you like about it," "what didn't you like about it," "why was that," "what would you do if you had the chance to do it all again what would you never do again?"

Learn from the history and experiences you saw in the current program or project, and then apply that learning to the very next project. This theory applies to top of bed displays to help you sell more mattresses at retail, but it also applies to any other significant product development project as well. Colonial Rule number 10 reminds us that if you want to get ahead, start by looking backwards.

If any of the following questions describe you, we can help!

Are you concerned that your brands do not stand out from your competitors on the retail sales floor?
Are you worried that consumers do not understand the many great values that your product line offers?
Are you frustrated that some salespeople do not recall the key features and benefits of your individual products?

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We understand the challenges in today’s mattress marketplace. We ask a lot of questions and listen carefully to your answers. We know you will ask many questions of us as well.
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Colonial LLC
536 Townsend Ave.
High Point, NC 27263
(336) 434-5600
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