Rule #11

If you don’t mind, it may not matter

We at Colonial LLC know that motivation and commitment are the driving factors behind every new top of bed display project we begin. That’s what Rule 11 is all about.

This rule will cover:

  • What factors impact motivation and passion
  • What factors influence commitment
  • What commitment and passion mean to us

Undertaking a brand new product launch, including a brand new top of bed project, requires a lot of focus and a significant commitment of resources. The larger the brand, and the more important that brand's success is to the company, the more significant that commitment has to be. If everything has been going well, sales and profits are strong and an in-depth review of past performance determines that little needs to change. Chances are that those involved will be less inclined to change too. That means it will be harder to find the resources and commitment needed to focus on the new line.

Often, it's only when business has been tough, the competition is stolen share, and the current product line is under great pressure, that the commitment to change will be at its highest. The passion to change is demonstrated by the leaders of any organization. It translates and transfers through every department and corner of the operation. It'll also translate outside the organization, impacting the level of commitment shown by suppliers and other stakeholders.

Here at Colonial, we strive to be experts in the mattress display category. Our mission is to help our clients sell more mattresses, and we have a passion for what our products can do and for doing the right thing, a passion that's unmatched in our industry. We ask that our clients and vendors be as passionate and committed to the success of the new line launch as we are. The Colonial Rule, "if you don't mind it, may not matter," reminds us all that commitment has to carry all the way through from concept to execution. We all have our responsibilities of deadlines to meet. Without passion and commitment from all the stakeholders, the goals and objectives become that much harder to achieve, and may not be achieved at all. We all play an important part.

If any of the following questions describe you, we can help!

Are you concerned that your brands do not stand out from your competitors on the retail sales floor?
Are you worried that consumers do not understand the many great values that your product line offers?
Are you frustrated that some salespeople do not recall the key features and benefits of your individual products?

Ready for Action?

We understand the challenges in today’s mattress marketplace. We ask a lot of questions and listen carefully to your answers. We know you will ask many questions of us as well.
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Colonial LLC
536 Townsend Ave.
High Point, NC 27263
(336) 434-5600
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