Rule #6

Timing is everything

Fast delivery is often prioritized by buyers above all else, even quality; however, we find timing is equally important. That’s why this rule is all about timing, including:

  • Why timing is important
  • When you need perfect timing
  • How to achieve the right timing

It's not unusual to hear that speed of delivery is the most critical thing in business. Today, the faster you can get the product or service delivered, the better off you will be. We've become a society of consumers that wants what we want, and we want it now. Very often, speed is so important that we're willing to pay a lot extra to get it. But is speed really as important as accuracy? Is speed really as important as good quality? Is speed really as important as good timing? Would you rather have something show up so quickly, that you are not quite ready to use it yet, and for that speed you may have paid quite a lot of extra money?

Sometimes you're quite ready and expecting your products to arrive and they don't show up at all, or arrive damaged and broken. In reality, accuracy of delivery, along with good quality, are as important as speed. In fact, it's not unusual for some companies to promise their goods and services quicker than they should, risking poor quality and leaving their clients in the lurch when they don't arrive on time.

In the world of mattress displays, show beds that sit without their specific top of bed displays have a lower perceived value and often have no place to put their sales marketing and pricing information. That makes them very tough to sell. Likewise, when top of bed displays arrive to the warehouses or stores too soon, before the new show beds are ready for display, they risk getting lost or damaged, requiring more time and money to replace. The Colonial Rule, "timing is everything," reminds us to plan ahead properly, find out exactly when and where the displays will be needed, and then to ensure we execute the plan so that the displays are timed to arrive as close as possible to coincide with the show beds themselves.

If any of the following questions describe you, we can help!

Are you concerned that your brands do not stand out from your competitors on the retail sales floor?
Are you worried that consumers do not understand the many great values that your product line offers?
Are you frustrated that some salespeople do not recall the key features and benefits of your individual products?

Ready for Action?

We understand the challenges in today’s mattress marketplace. We ask a lot of questions and listen carefully to your answers. We know you will ask many questions of us as well.
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Colonial LLC
536 Townsend Ave.
High Point, NC 27263
(336) 434-5600
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