With the growth of online shopping customers have access to more information on mattresses than ever before; however, many are still confused on what mattress to buy. That is what a new research study, commissioned by Colonial, found. Surveying consumers who recently bought a mattress from a retail store in-person or on their local store’s […]
In business, best practices are paramount to success. At Colonial, we are well versed in best practices to successfully market mattresses and are committed to making sure we help you reach customers and realize substantial sales. As an industry leader in marketing, we have identified rules that turn around marketing mistakes and help prevent future […]
As in all aspects of business, there are best practices that ensure success. This is also the case when it comes to marketing mattresses. Sometimes companies make mistakes that are easily remedied with a different approach. Last month we highlighted examples of how our expert team at Colonial, LLC applies our rules to turn around […]
If you have ever experienced poor sleep due to a bad mattress, you know just how important a good mattress is to your quality of life. With so many types of mattresses in the marketplace, it is difficult to know how to choose the best one. It is important to effectively market mattresses so consumers […]
Attract Customers with the Perfect Mattress Display Chances are, you grew up hearing the familiar adage, “you only get one chance to make a first impression.” Research shows that judgements are made about people and products within the first seven seconds of being introduced to them. In a few seconds, people decide who you are […]
The mattress purchasing decision can be a tough one for most consumers. A mattress purchase is usually one of the largest purchases a consumer makes outside of a home or vehicle and is one of the most important purchases. Does a consumer buy the manufactures’ brand, or do they buy the Store brand? Both are […]
LAS VEGAS — The 12th annual Ante4autism event, held Saturday night before the opening of the winter Las Vegas Market, drew the support of dozens of celebrities and raised $142,531. The Apollo Jett Grand Champion of the event was Aaron Page, a dealer at the Red Rock casino in Las Vegas. Colonial LLC was a […]